3 Quotes & Sayings By Philip Kotler

Philip Kotler is a leading authority on marketing and management, teaching at Northwestern University’s Kellogg School of Management. In addition to over 25 books and over 1,000 articles, he has been the subject of many television programs and numerous magazine articles. He is a member of the executive committee of the executive council of the Marketing Science Institute, a professor at Kellogg, and a fellow of the American Marketing Association.

1
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. Philip Kotler
2
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. . Philip Kotler